Amazon —
UI/UX redesign
Key Skills
UI/UX Design, Product Strategy, Research
Software
UI Design - Figma; Mockup - Adobe Photoshop
Amazon is one of the world's largest e-commerce and AI platforms. To enhance the browsing and purchasing experience, this design improves user flow and graphical elements according to new trends. Increases usability and readability by applying colour, layout, and typography theory in order to achieve increased sales and/or traffic.
Colour usage and graphic style are coordinated with Amazon's brand identity.
*passion project
Original Design
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Home Page: Deals
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Home Page: Browsing History
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Products List
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Home Page (website)
Improvement
Design Solution
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Navigation Bar
UI elements i.e. buttons
Spacing & Margins
Text Alignments
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Layout design
Typography
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Colour Theory, i.e. text highlight, buttons
Increase graphical elements: icons, banners, thumbnails