Key Skills

UI/UX Design, Product Strategy, Research

Software

UI Design - Figma; Mockup - Adobe Photoshop

Amazon is one of the world's largest e-commerce and AI platforms. To enhance the browsing and purchasing experience, this design improves user flow and graphical elements according to new trends. Increases usability and readability by applying colour, layout, and typography theory in order to achieve increased sales and/or traffic.

Colour usage and graphic style are coordinated with Amazon's brand identity. 

*passion project

Original Design

  • Home Page: Deals

  • Home Page: Browsing History

  • Products List

  • Home Page (website)

Improvement

Design Solution

    • Navigation Bar

    • UI elements i.e. buttons

    • Spacing & Margins

    • Text Alignments

    • Layout design

    • Typography

    • Colour Theory, i.e. text highlight, buttons

    • Increase graphical elements: icons, banners, thumbnails